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Tempurpedic Toppers

Tempurpedic was launching a new website specifically for their mattress topper and we wanted to show customers how the product can be useful for any sleeping occasion. We showcased the topper in a master bedroom, living room, guest room, dorm room and hotel to appeal to wide range of of key target consumers identified by Tempurpedic and created unique content around each room. I art directed stills and video footage in a fast and furious 3-day studio shoot where our team created unique sets for each room. The creative assets were used not only on the website but in video and digital advertisements as well. The personalized ads received some of the highest relevancy scores and ROA Tempurpedic has ever gotten.

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Role: Concept Development, Design, Art Direction
Created at: thelab
Credits: Designer, Tony Tran // CD, Otilio Soto

 
 
 
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