Ralph Lauren x Bloomingdales Microsite

As the official outfitter of the U.S. Olympic team, Ralph Lauren develops an upscale fashion line of branded apparel for adults and children each Olympics inspired by the official merchandise worn by athletes during the opening and closing ceremonies. I led the design for a custom microsite featuring the capsule collection on Bloomingdales.com that featured the gear, Ralph Lauren’s sponsored athletes and their stories as their mentors. Key challenges included creating an experience that felt like the Ralph Lauren brand but also aligned to Bloomingdale’s creative guidelines and incorporating Bloomingdale’s-only looks and content.

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Role: Design
Created at: Ralph Lauren
Credits: AD, Sarah Tolzmann // CD, Joe Berean

 
 
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