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Fall 2015 Polo Ralph Lauren LookBook

Every season as a member of the Wholesale Digital and Ecommerce team at Ralph Lauren I led the unveiling of the new Polo Ralph Lauren collection on our partner sites like Bloomingdales. We often created unique lookbooks for each partner depending on their seasonal buy and had the opportunity to come up with concepts that worked well with global Ralph Lauren digital creative but also told an exclusive story on each partner site. In addition to dedicated lookbooks, I designed brandshops, emails and provided art direction for online marketing and merchandising.

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Role: Concept Development, Design
Created at: Ralph Lauren
Credits: Copywriter, Melanie Barnes // AD, Sarah Tolzmann // CD, Joe Berean 

 
 
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