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360 Campaign for First Alert’s One Link Safe & Sound Smart Alarm

First Alert was gearing up to unveil their latest safety product, the One Link Safe & Sound, at CES in January 2018. The smart alarm featured not only a smoke and CO alarm, but also a cutting-edge audio system and virtual assistant all in a single smart device. I was part of the team that helped to strategize, concept and execute a 360° campaign that highlighted the product benefits but also stood out in a saturated smart-home space. I art directed the imagery and led design for the campaign, visualizing the brand in a way that stood out from typical tech products. Focusing on what the Onelink provides a household—a way to connect with your family through music, speakers, and voice-activated virtual assistant, we told the story of a happy family in a lived-in, bustling home.

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Role: Design, Art Direction
Created at: thelab
Credits: Senior Copywriter, Stephanie Chin // CD, Andrea Pabalan // GCD, Darci Manley

 
 
 
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