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HygroCotton by Welspun

When Welspun wanted to gain recognition for HygroCotton, a proprietary spinning technology that produces yarn with a revolutionary hollow core, I led art direction for a comprehensive national campaign consisting of television, online, social media, and major publication advertisement. From campaign creation, to photo and video shoots and crafting a HygroCotton social media presence, the goal was to define the brand and product offering in a way that appealed to their wide audience while still feeling authentic and approachable.

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Role: Concept Development, Design, Art Direction
Created at: thelab
Credits: Senior Copywriter, Stephanie Chin // CD, Andrea Pabalan // CCO, Darci Manley

 
 
 
 
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